Catalog / Voyah
Voyah, a relatively new player in the global automotive industry, has quickly made a name for itself as a premium electric vehicle brand. Founded in 2018 as a subsidiary of Dongfeng Motor Corporation, one of China's largest auto manufacturers, Voyah represents the company's ambitious foray into the luxury electric vehicle market.
The brand's inception was marked by a clear vision: to combine cutting-edge technology with luxurious design, creating vehicles that could compete with established premium brands on the global stage. This ambition is reflected in the brand's name, 'Voyah', which evokes a sense of voyage and exploration, mirroring the company's journey into new automotive territories.
One of the most interesting facts about Voyah is its rapid development and market entry. Within just two years of its founding, the brand unveiled its first production model, the Voyah FREE, at the 2020 Guangzhou Auto Show. This swift progress from concept to production demonstrates the brand's agility and the strong backing it receives from its parent company, Dongfeng.
Voyah's approach to vehicle design and engineering is notably collaborative. The company has partnered with several renowned international firms to develop its vehicles. For instance, they worked with Italian design house Italdesign for the exterior styling of their models, ensuring a distinctive and appealing aesthetic that can stand up to scrutiny in the global luxury market.
In terms of technology, Voyah has placed a strong emphasis on autonomous driving capabilities. The brand's vehicles feature advanced driver assistance systems (ADAS) and are designed with future upgrades to higher levels of autonomy in mind. This forward-thinking approach positions Voyah at the forefront of the intelligent electric vehicle movement.
Another significant milestone for Voyah came in 2022 when it began its international expansion. The brand made its European debut in Norway, a country known for its high EV adoption rate. This move marked Voyah's first step in its global strategy, with plans to enter more European markets in the coming years.
Voyah's model lineup, while still growing, already includes several notable vehicles. The aforementioned Voyah FREE, a large electric SUV, serves as the brand's flagship model. It's joined by the Voyah DREAM, a luxury MPV that showcases the brand's versatility in catering to different market segments. In 2023, Voyah introduced the PASSION, a high-performance electric sedan aimed at competing with established luxury sports sedans.
One of the most distinctive features of Voyah vehicles is their focus on user experience and connectivity. All models come equipped with large touchscreen displays, voice control systems, and over-the-air update capabilities, reflecting the brand's commitment to staying at the cutting edge of in-car technology.
As Voyah continues to evolve and expand, it's positioning itself as a serious contender in the premium EV market. With its blend of luxurious design, advanced technology, and the manufacturing prowess of Dongfeng behind it, Voyah is a brand that's definitely worth watching in the coming years. Its journey from a newcomer to a recognized player in the global automotive industry serves as a testament to the rapidly changing landscape of electric mobility and China's growing influence in this sector.
The cost of Voyah cars varies depending on the model and specific configuration. As a premium electric vehicle brand, Voyah positions itself in the higher end of the market, competing with established luxury automakers.
On average, prices for new Voyah cars in Europe start from around €50,000 for the base models and can go up to €90,000 or more for top-tier configurations. For instance, the Voyah FREE, the brand's electric SUV, typically ranges from €55,000 to €75,000 depending on the battery size and equipment level.
The Voyah DREAM, a luxury MPV, is generally priced higher, starting at around €70,000 and potentially exceeding €90,000 for fully-loaded versions. The recently introduced Voyah PASSION, positioned as a high-performance electric sedan, is expected to be priced competitively with other premium electric sedans, likely in the €65,000 to €85,000 range.
It's important to note that these prices can vary significantly depending on the specific European country due to differences in taxes, import duties, and local market conditions. Additionally, as Voyah expands its presence in Europe, pricing strategies may evolve to gain market share and compete more effectively with established brands.
Currently, the most affordable entry point into the Voyah lineup is the base model of the Voyah FREE SUV. In Europe, this model typically starts at around €50,000 to €55,000, making it the cheapest Voyah car available.
However, the final price can vary based on several factors:
It's worth noting that even as the 'entry-level' Voyah, the FREE comes well-equipped in its base form, reflecting the brand's premium positioning. The price point puts it in competition with entry-level models from established luxury brands, as well as high-end versions of mainstream electric SUVs.
The most expensive car in the Voyah lineup is typically the top-tier configuration of the Voyah DREAM, their luxury MPV. In its highest specification, the DREAM can reach prices of around €90,000 to €100,000 in European markets.
The high price tag of the fully-loaded DREAM is due to its extensive list of premium features and options. Here are some factors that contribute to its cost:
It's important to note that as Voyah introduces new models or special editions, there may be limited-run vehicles that exceed this price point. Additionally, prices can vary between different European markets due to local taxes and import duties.
