Catalog / Smart
Smart, a brand synonymous with compact urban mobility, has revolutionized the concept of city cars since its inception in the early 1990s. The brainchild of Nicolas Hayek, the creator of Swatch watches, Smart was born from the idea of creating a stylish, efficient, and easy-to-park vehicle for crowded urban environments.
The journey of Smart began as a joint venture between Swatch and Mercedes-Benz, with the first Smart car, the iconic ForTwo, rolling off the production line in 1998. This tiny two-seater, measuring just 2.5 meters in length, quickly became a symbol of innovative urban transportation. Its unique design, featuring a Tridion safety cell and interchangeable plastic body panels, was not only visually striking but also prioritized safety and customization.
In 2003, DaimlerChrysler (now Daimler AG) took full ownership of the Smart brand, further developing its potential. The company expanded its lineup with models like the Smart Roadster and the four-seater Smart ForFour, although these saw limited success compared to the ForTwo.
A significant milestone in Smart's history came in 2007 with the introduction of the second-generation ForTwo. This model improved upon its predecessor in terms of safety, comfort, and performance, while maintaining its compact dimensions. It was during this period that Smart made its official entry into the North American market, challenging perceptions of car size in a region known for its love of larger vehicles.
Smart has been at the forefront of electric mobility, introducing an all-electric version of the ForTwo in 2007. This commitment to sustainable urban transport has become a cornerstone of the brand's identity. In 2019, Smart announced it would become an all-electric brand, marking a bold step towards the future of urban mobility.
In recent years, Smart has undergone significant changes. In 2019, Daimler AG entered into a joint venture with Chinese automotive giant Geely to produce Smart vehicles. This partnership aims to develop a new generation of all-electric Smart models, combining German engineering with Chinese manufacturing efficiency.
Throughout its history, Smart has remained true to its core philosophy of providing innovative, space-efficient solutions for urban mobility. While it may not have achieved the widespread global success of some larger brands, Smart has cultivated a dedicated following and has undeniably influenced the automotive industry's approach to city cars and electric mobility.
Today, as cities grow more congested and environmental concerns take center stage, Smart's vision of compact, efficient urban transport seems more relevant than ever. The brand continues to evolve, adapting to new technologies and changing consumer preferences, while maintaining its distinctive character in the automotive landscape.
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The cost of Smart cars varies depending on the model, powertrain, and equipment level. As of 2024, with Smart's transition to an all-electric lineup, prices have shifted to reflect the new technology.
The Smart EQ ForTwo, the brand's flagship model, typically ranges from €21,000 to €27,000 in Europe. This price variation depends on factors such as battery capacity, trim level, and optional features.
For those seeking a more spacious option, the Smart EQ ForFour (where available) generally starts around €22,000 and can reach up to €28,000 for top-tier versions.
It's important to note that prices can fluctuate based on regional factors, government incentives for electric vehicles, and ongoing promotions. Additionally, as Smart continues to develop new models under its partnership with Geely, we may see changes in the price structure and model lineup in the near future.
The most affordable Smart car in the current lineup is typically the base model of the Smart EQ ForTwo. As of 2024, the starting price for this model in Europe is around €21,000.
However, the final price can vary depending on several factors:
It's worth noting that the actual out-of-pocket cost for buyers can be lower in many countries due to government incentives for electric vehicles. These incentives can significantly reduce the effective price of the vehicle, making it more accessible to a wider range of consumers.
The most expensive Smart car is typically the top-tier version of the Smart EQ ForTwo, which can reach prices of up to €27,000 to €30,000 in Europe, depending on options and regional variations.
The price of a fully-loaded Smart EQ ForTwo can increase significantly based on various factors:
It's important to note that as Smart continues to evolve under its partnership with Geely, we may see new, potentially more premium models introduced in the future, which could further extend the upper price range of the brand.