Catalog / Rolls-Royce
Rolls-Royce, a name synonymous with luxury and excellence, has been at the forefront of automotive engineering since its inception in 1904. Founded by Charles Rolls and Henry Royce, the company quickly established itself as the producer of 'The Best Car in the World', a title that has endured for over a century.
The company's journey began with the legendary Silver Ghost, introduced in 1907. This car set new standards for reliability and comfort, completing a 14,371-mile run virtually uninterrupted, cementing Rolls-Royce's reputation for engineering excellence. The iconic Spirit of Ecstasy hood ornament, designed by Charles Sykes, first graced Rolls-Royce cars in 1911 and has since become one of the most recognizable symbols of luxury in the world.
Throughout its history, Rolls-Royce has been the choice of royalty, celebrities, and business titans. The Phantom, first introduced in 1925, has been the flagship model for generations, serving as the state car for numerous countries. In 1931, Rolls-Royce acquired Bentley, managing both brands until 1998 when Volkswagen Group purchased Rolls-Royce Motors.
A significant turning point came in 1998 when BMW licensed the rights to the Rolls-Royce name and logo. In 2003, BMW opened a new Rolls-Royce factory at Goodwood, England, marking the beginning of a new era. Under BMW's stewardship, Rolls-Royce has experienced a renaissance, introducing new models that blend traditional craftsmanship with cutting-edge technology.
The launch of the Phantom VII in 2003 was a milestone, showcasing Rolls-Royce's ability to create a thoroughly modern luxury car while maintaining its heritage. The introduction of the Ghost in 2009 brought Rolls-Royce to a slightly broader market, offering a more driver-oriented experience without compromising on luxury.
In recent years, Rolls-Royce has continued to innovate. The Wraith, launched in 2013, is the most powerful Rolls-Royce ever made, while the Dawn convertible, introduced in 2015, brought open-top motoring to a new level of sophistication. The company made headlines in 2018 with the release of the Cullinan, its first-ever SUV, named after the largest diamond ever discovered.
Today, Rolls-Royce continues to push boundaries in luxury and personalization. Each car is hand-built at Goodwood, with customers able to specify nearly every aspect of their vehicle. The brand's Bespoke program allows for an unparalleled level of customization, ensuring that each Rolls-Royce is as unique as its owner.
As we look to the future, Rolls-Royce is embracing electrification with the promise of its first fully electric car, the Spectre, set to be released in the near future. This move towards sustainable luxury ensures that Rolls-Royce will continue to be at the forefront of automotive excellence for generations to come.
United States
VIN: SCATV0C00NU213144
Sold date: 14.01.2025
The cost of a Rolls-Royce car reflects its position at the pinnacle of the luxury automotive market. Prices for new Rolls-Royce models in Europe typically start around €250,000 for the entry-level Ghost and can exceed €500,000 for bespoke Phantom models.
The Ghost, considered the more 'accessible' Rolls-Royce, starts at approximately €250,000 to €300,000, depending on specifications. The sportier Wraith coupe and Dawn convertible range from about €300,000 to €350,000. The Cullinan SUV, introduced in 2018, starts at around €350,000.
At the top of the range, the flagship Phantom has a starting price of about €450,000, but with bespoke options and customizations, it's not uncommon for these cars to exceed €1 million. It's important to note that due to Rolls-Royce's extensive customization options, final prices can vary significantly based on individual specifications.
Factors affecting the price include:
The most affordable Rolls-Royce model is currently the Ghost, with prices starting at approximately €250,000 in Europe. However, it's important to note that 'affordable' is a relative term when discussing Rolls-Royce vehicles, as even the entry-level model is priced well above most luxury cars.
The price of a Rolls-Royce Ghost can increase significantly depending on various factors:
It's not uncommon for a well-optioned Ghost to exceed €350,000 or even approach €400,000 with extensive customization. Rolls-Royce prides itself on its ability to fulfill almost any customer request, making each car as unique as its owner.
The most expensive Rolls-Royce model is typically a bespoke version of the flagship Phantom. While the base price for a Phantom starts at around €450,000, it's not uncommon for highly customized versions to exceed €1 million, with some one-off creations reaching several million euros.
The final price of a top-tier Rolls-Royce Phantom can vary dramatically based on customization options:
It's worth noting that Rolls-Royce occasionally produces ultra-exclusive, limited-edition models or one-off creations that can far exceed the price of even a fully-optioned Phantom. These unique vehicles, often created for specific clients or to showcase the brand's capabilities, can reach prices of €10 million or more, making them some of the most expensive new cars in the world.
