Catalog / RAM
RAM Trucks, formerly known as the Dodge RAM line, began its journey as a separate brand in 2010 when Chrysler decided to split its truck division from Dodge. However, the history of RAM trucks dates back to 1981 when the first Dodge RAM was introduced. The name 'RAM' was inspired by the hood ornament used on Dodge vehicles since the 1930s.
One of the key moments in RAM's history was the introduction of the revolutionary 1994 second-generation Dodge RAM. This model featured a bold, aggressive design that resembled a big rig, setting a new standard for pickup truck styling. The success of this design helped Dodge's market share in full-size pickups jump from 6% to 20% in just three years.
Interesting fact: The RAM 1500 was the first full-size pickup to offer an eight-speed automatic transmission, introduced in 2013, significantly improving fuel efficiency and performance.
RAM's model range primarily consists of full-size pickup trucks, with the RAM 1500 being the most popular. The heavy-duty RAM 2500 and 3500 cater to those needing more capability, while the RAM ProMaster vans serve commercial needs. In recent years, RAM has been focusing on introducing more luxurious trims, like the Limited and Longhorn, to appeal to a broader audience.
In 2019, RAM introduced its first mild-hybrid system, called eTorque, available on both V6 and V8 engines of the RAM 1500. This technology improves fuel efficiency and provides a smoother driving experience, showcasing RAM's commitment to innovation.
Despite facing stiff competition from Ford and Chevrolet, RAM has managed to carve out a significant market share. In 2019, RAM outsold the Chevrolet Silverado for the first time, becoming the second-best-selling vehicle in the United States, only behind the Ford F-Series.
RAM trucks are known for their robust towing capabilities, comfortable ride quality, and innovative features. The brand has won numerous awards, including Motor Trend's Truck of the Year multiple times. The 2019 RAM 1500 was particularly praised for its luxurious interior, smooth ride, and advanced technology features.
Today, RAM continues to push the boundaries of what's possible in a pickup truck. The brand is working on electrification, with plans to introduce a fully electric RAM 1500 in the near future. As RAM expands its presence in international markets, including Europe, it aims to change the perception of American trucks worldwide, proving that they can be not only powerful and capable but also refined, efficient, and technologically advanced.
The cost of RAM trucks varies significantly depending on the model, trim level, and optional features. In Europe, where RAM trucks are less common and often imported, prices tend to be higher than in the United States due to import taxes and limited availability.
On average, prices for new RAM trucks in Europe start at around €55,000 for a base model RAM 1500 and can exceed €100,000 for fully loaded heavy-duty models or limited editions.
For example, a RAM 1500 Laramie, which is a popular mid-range trim, typically starts at around €70,000 in Europe. The more luxurious RAM 1500 Limited can easily reach €85,000 or more. Heavy-duty models like the RAM 2500 and 3500 generally start at higher price points, with base models around €75,000 and top trims potentially exceeding €110,000.
It's worth noting that prices can vary significantly between European countries due to differences in taxation, import regulations, and local market dynamics. Additionally, customization options and dealer markups can further influence the final price.
The most affordable RAM truck available in Europe is typically the base model of the RAM 1500, which starts at around €55,000. However, this price can vary depending on the specific country and dealer.
The price of even the base model can increase significantly depending on several factors:
Keep in mind that even the 'cheapest' RAM truck in Europe is still considered a premium vehicle due to its size, capabilities, and import status.
The most expensive RAM truck available in Europe is typically a fully loaded RAM 3500 Heavy Duty in the Limited trim, which can cost upwards of €120,000. This high price reflects the truck's exceptional capabilities, luxury features, and limited availability in the European market.
The final price of a top-tier RAM truck can vary significantly based on several factors:
It's important to note that due to the limited availability and specialized nature of these high-end trucks in Europe, prices can be subject to significant markups and may vary widely between dealers and countries.