Catalog / Morgan
Morgan Motor Company, a paragon of British automotive craftsmanship, has a rich history dating back to 1909 when it was founded by Henry Frederick Stanley Morgan in Malvern, Worcestershire. This family-owned business has maintained its commitment to traditional manufacturing techniques, blending them with modern technology to create truly unique vehicles.
Morgan's journey began with the production of three-wheeled vehicles, which were classified as cyclecars and enjoyed great popularity due to their lightweight design and affordability. The company's first four-wheeled car, the 4-4 (four cylinders, four wheels), was introduced in 1936 and is still in production today, making it the world's longest-running production car.
Throughout its history, Morgan has been synonymous with hand-built sports cars that evoke a sense of nostalgia while incorporating modern engineering. The company's dedication to traditional coachbuilding techniques, including the use of ash wood frames for their car bodies, sets them apart in the automotive world.
Some of the most significant milestones and famous cars in Morgan's recent history include:
In 2019, Morgan announced a majority stake acquisition by Investindustrial, ending over 100 years of family ownership. However, the Morgan family retained a minority shareholding and continues to be involved in the company's operations.
Today, Morgan continues to produce a limited number of handcrafted vehicles each year, maintaining its position as a niche manufacturer of luxury sports cars that blend traditional aesthetics with modern performance and safety standards. The company's commitment to bespoke manufacturing and customization ensures that each Morgan car is as unique as its owner.
Morgan cars are renowned for their handcrafted quality and exclusivity, which is reflected in their pricing. The cost of a Morgan can vary significantly depending on the model, specifications, and level of customization. Generally, Morgan vehicles fall into the premium and luxury segments of the automotive market.
Entry-level Morgan models, such as the Morgan 3 Wheeler, typically start around €40,000 to €50,000. The classic four-wheeled models, like the Morgan Plus Four, usually range from €70,000 to €90,000 for standard specifications.
Moving up the range, more powerful and luxurious models like the Morgan Plus Six can start from €90,000 and easily exceed €120,000 with customizations. Limited edition models or highly bespoke creations can command even higher prices, sometimes reaching €150,000 or more.
It's important to note that due to the handcrafted nature of Morgan cars and the high degree of customization available, final prices can vary considerably. Factors such as choice of materials, special paint finishes, interior trimming, and performance upgrades can all contribute to increasing the price. Additionally, prices may differ between European countries due to local taxes, import duties, and market conditions.
The most affordable entry point into Morgan ownership is typically the Morgan 3 Wheeler. This unique vehicle, blending motorcycle and car characteristics, usually starts at around €40,000 to €50,000. However, the exact price can vary based on several factors:
It's worth noting that while the 3 Wheeler is the most affordable Morgan, it's still a premium product handcrafted to order. The price reflects the unique nature of the vehicle, its limited production numbers, and the craftsmanship involved in its creation. For those seeking a more traditional four-wheeled Morgan, the starting price will be higher, typically beginning with the Morgan Plus Four model.
The most expensive Morgan model in regular production is typically a highly specified version of the Morgan Plus Six, which can reach prices of €130,000 to €150,000 or even more for bespoke commissions. The final price of a top-tier Morgan is influenced by numerous factors:
It's important to note that Morgan's most expensive offerings can sometimes be limited-edition models or special projects that exceed even the price of a highly specified Plus Six. These ultra-exclusive cars, often produced in very small numbers, can reach prices of €200,000 or more. The handcrafted nature of Morgan cars, combined with their low production volumes, means that each vehicle is essentially a bespoke creation, with the price reflecting the time, skill, and exclusivity involved in its production.
