Catalog / Lexus
Lexus, the luxury vehicle division of Japanese automaker Toyota, has a relatively short but impactful history in the automotive world. Launched in 1989, Lexus was Toyota's ambitious project to enter the premium car market, challenging established European and American luxury brands.
The birth of Lexus can be traced back to 1983 when Toyota chairman Eiji Toyoda initiated the F1 project ('Flagship One'), aiming to create the world's best car. This project resulted in the Lexus LS 400, which debuted at the North American International Auto Show in 1989. The LS 400 immediately set new standards in the luxury car segment with its exceptional build quality, whisper-quiet cabin, and advanced features.
Throughout the 1990s, Lexus expanded its lineup, introducing models like the ES 300 and the SC 400 coupe. In 1998, Lexus made a significant move by entering the luxury SUV market with the RX 300, which quickly became one of its best-selling models and pioneered the luxury crossover SUV segment.
The turn of the millennium saw Lexus pushing boundaries in both technology and design. In 2004, Lexus introduced its first performance-oriented vehicle, the IS F, signaling its entry into the high-performance luxury market. This was followed by the limited-production LFA supercar in 2010, which showcased Lexus's engineering prowess and cemented its status as a serious competitor in the high-end sports car segment.
Lexus has been at the forefront of hybrid technology in the luxury car market. The RX 400h, introduced in 2005, was the world's first luxury hybrid SUV. Since then, Lexus has expanded its hybrid offerings across its model range, aligning with a growing demand for more fuel-efficient luxury vehicles.
In recent years, Lexus has made bold moves in design, introducing its distinctive 'spindle' grille and more aggressive styling across its lineup. Models like the LC 500 coupe have garnered praise for their striking design and excellent performance, further enhancing Lexus's reputation in the luxury car world.
Today, Lexus offers a wide range of vehicles, from compact luxury cars like the UX to flagship models like the LS sedan and LX SUV. The brand continues to focus on quality, reliability, and customer service – principles that have been central to its philosophy since its inception.
As the automotive industry moves towards electrification, Lexus is adapting its strategy. The company has announced plans to introduce several all-electric models and aims to become an electric-only brand in North America, Europe, and China by 2030. This shift represents Lexus's commitment to innovation and sustainability, as it seeks to maintain its position as a leading luxury car brand in an evolving automotive landscape.
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The cost of Lexus vehicles varies widely, reflecting the brand's diverse range of models from compact luxury cars to high-end SUVs and performance vehicles. On average, new Lexus prices in Europe start at around €35,000 for entry-level models and can exceed €100,000 for top-tier vehicles.
Factors influencing Lexus prices include:
For example, the Lexus UX, the brand's entry-level crossover, starts at approximately €35,000 - €40,000. Mid-range models like the ES sedan or RX SUV typically range from €50,000 to €70,000. High-end models such as the LS sedan or LC coupe can start at €90,000 and exceed €130,000 for fully-equipped versions.
It's worth noting that while Lexus vehicles are generally priced at a premium, they often offer strong value in terms of reliability, build quality, and standard features compared to some European luxury brands.
The most affordable vehicle in the Lexus range is typically the Lexus UX, a compact luxury crossover SUV. In Europe, the base model of the Lexus UX starts at around €35,000 to €40,000, depending on the specific market and current promotions.
However, the final price of the cheapest Lexus model can depend on several factors:
It's important to note that while the UX represents the entry point into the Lexus brand, it still comes with a high level of standard equipment and build quality typical of Lexus vehicles. The price reflects its positioning as a premium vehicle in the compact luxury crossover segment.
The most expensive Lexus model available for regular purchase is typically the fully-equipped version of the Lexus LS, the brand's flagship luxury sedan. In Europe, a top-spec Lexus LS can cost upwards of €130,000 to €150,000, depending on the specific configuration and market.
The price of the most expensive Lexus model can be influenced by several factors:
It's worth noting that while the LS is generally the most expensive model in regular production, Lexus has produced limited-edition models in the past that have exceeded this price point. For example, the Lexus LFA supercar, produced in limited numbers from 2010 to 2012, had a price tag of around €375,000 when new.
The high price of top-end Lexus models reflects their positioning in the ultra-luxury segment, competing with flagship models from brands like Mercedes-Benz, BMW, and Audi. These vehicles offer the highest levels of comfort, technology, and craftsmanship available in the Lexus range.