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Infiniti: Japanese Luxury Redefining Premium Automotive Excellence

Infiniti, the luxury vehicle division of Japanese automaker Nissan, has carved out a distinctive niche in the premium car market since its inception in 1989. The brand was born out of Nissan's ambitious plan to compete with established luxury marques, particularly those from Germany and the United States.

The journey of Infiniti began on November 8, 1989, when it launched in North America with two models: the Q45 sedan and the M30 coupe. The Q45, Infiniti's flagship model, made a strong first impression with its powerful V8 engine, active suspension, and minimalist yet luxurious interior. This bold entry into the luxury market set the tone for Infiniti's future: a blend of performance, technology, and distinctive design.

Throughout the 1990s, Infiniti expanded its lineup, introducing models like the G20, a compact executive car aimed at younger buyers, and the QX4, one of the first luxury SUVs in the market. The QX4, based on the Nissan Pathfinder, helped Infiniti capitalize on the growing SUV trend and established the brand's presence in this lucrative segment.

The early 2000s marked a turning point for Infiniti with the introduction of the G35 in 2002. This sports sedan, with its powerful V6 engine and rear-wheel drive platform, garnered critical acclaim and significantly boosted Infiniti's profile. The G35 was named Motor Trend's Car of the Year in 2003, solidifying Infiniti's reputation for producing performance-oriented luxury vehicles.

In 2008, Infiniti began its global expansion beyond North America, entering the European market and later expanding to China, Russia, and other key markets. This global push was accompanied by a revamped product strategy, including the introduction of new naming conventions in 2013, where all cars would start with Q and all SUVs with QX.

Infiniti has been at the forefront of automotive technology, introducing innovations like the world's first production variable compression turbo engine in the 2019 QX50. The brand has also been a pioneer in driver assistance technologies, with systems like Direct Adaptive Steering and ProPILOT Assist.

Some of Infiniti's most notable models over the years include:

  • Q45: The original flagship sedan that launched the brand
  • G35/G37 (now Q50/Q60): Sport sedans and coupes that redefined Infiniti's image
  • FX (now QX70): A performance crossover that blended sports car handling with SUV practicality
  • QX56 (now QX80): Full-size luxury SUV showcasing Infiniti's approach to high-end family transportation

As the automotive industry shifts towards electrification, Infiniti has announced plans to electrify its entire lineup from 2021 onwards. The Qs Inspiration and QX Inspiration concept cars provide a glimpse into Infiniti's electric future, promising to combine zero emissions with the brand's signature performance and luxury.

Today, Infiniti continues to challenge the status quo in the luxury car segment, offering a range of sedans, coupes, and SUVs that blend performance, technology, and distinctive design. While it may not have the long heritage of some of its European competitors, Infiniti has established itself as a forward-thinking brand that offers a compelling alternative in the premium automotive market.

Model years for Infiniti (from 2008 to 2011):

Sales Count 2
Average price € 9973
Lowest Sale € 7801
Top Sale € 12146
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Sale date

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Infiniti G35 2008

02.12.2024

Infiniti FX 2011

27.11.2024

The cost of Infiniti cars varies widely, reflecting the brand's diverse lineup of luxury vehicles. In Europe, prices for new Infiniti models typically range from €35,000 to over €80,000, depending on the model and specifications.

Several factors influence the price of an Infiniti vehicle:

  • Model: From compact executive cars to full-size luxury SUVs
  • Trim level: Base, premium, or sport variants
  • Engine options: Four-cylinder, V6, or hybrid powertrains
  • Drivetrain: Rear-wheel drive or all-wheel drive configurations
  • Optional features: Advanced technology packages, premium audio systems, luxury interior upgrades
  • Market-specific factors: Local taxes, import duties, and regional pricing strategies

Entry-level models like the Q30 compact hatchback start at the lower end of the price range, while high-end SUVs like the QX80 represent the upper tier of Infiniti's pricing. It's worth noting that Infiniti positions itself as a premium brand, competing with established European luxury marques, and its pricing reflects this market positioning.

The most affordable Infiniti model in Europe is typically the Q30, a compact luxury hatchback. Prices for the base model of the Q30 usually start around €35,000, although this can vary depending on the specific market and current promotions.

While €35,000 represents the starting point, the final price can be influenced by several factors:

  • Engine choice: The base price usually refers to the entry-level engine option. More powerful engines will increase the price.
  • Transmission: Manual transmissions (where available) are generally less expensive than automatic options.
  • Trim level: Even within the base model, there may be different trim levels with varying standard features.
  • Optional extras: Adding features like a premium sound system, leather upholstery, or advanced driver assistance technologies will increase the price.
  • Exterior and interior customization: Special paint finishes or interior color schemes may come at an additional cost.

It's important to note that while the Q30 is the 'cheapest' Infiniti model, it still offers a premium experience in line with the brand's luxury positioning. The base model comes well-equipped with features that you'd expect in a luxury vehicle, which is reflected in its price point.

The most expensive Infiniti model in Europe is typically the QX80, a full-size luxury SUV. Fully equipped, top-of-the-line versions of the QX80 can reach prices of €80,000 or more. The exact price can vary significantly based on specifications and market-specific factors.

Several elements contribute to the QX80's premium pricing:

  • Powertrain: The QX80 comes with a powerful V8 engine, which significantly impacts its price.
  • Size and luxury features: As a full-size SUV, the QX80 offers spacious interiors with high-end materials and comfort features.
  • Advanced technology: High-end models come equipped with the latest in infotainment and driver assistance technologies.
  • Trim levels: Opting for the highest trim level, such as the 'Sensory' or equivalent, adds numerous luxury features.
  • Optional packages: Additional option packages for entertainment, towing, or off-road capability can further increase the price.
  • Exterior and interior customization: Premium paint finishes, larger wheel options, and luxurious interior materials all add to the cost.
  • Accessories: Infiniti offers a range of branded accessories that can be added to personalize the vehicle.

It's worth noting that as Infiniti continues to evolve its product line, particularly with the introduction of new electric and hybrid models, the pricing of its most expensive offerings may change. Additionally, limited edition or special versions of certain models might occasionally surpass the QX80 in price.