Catalog / Ineos
Ineos Automotive, a subsidiary of the chemical giant Ineos Group, is a relative newcomer to the automotive industry, but one that has quickly made waves with its bold approach and ambitious plans. Founded in 2017 by British billionaire Sir Jim Ratcliffe, Ineos Automotive set out with a clear mission: to create a no-nonsense, utilitarian 4x4 vehicle to fill the void left by the original Land Rover Defender.
The company's journey began when Ratcliffe, an avid off-road enthusiast, attempted to buy the tooling for the old Defender from Jaguar Land Rover. When this proved unsuccessful, he decided to build his own vehicle from scratch. This decision led to the birth of the Ineos Grenadier, named after the London pub where the idea was first conceived.
In 2018, Ineos announced its plans to invest over £600 million in the project, showcasing the company's commitment to entering the automotive market with a bang. The following year, Ineos revealed that it had partnered with BMW to supply engines for the Grenadier, adding German engineering prowess to the British design.
One of the most significant milestones in Ineos Automotive's short history came in September 2019 when the company acquired a manufacturing facility in Hambach, France, from Mercedes-Benz. This move ensured that Ineos had a state-of-the-art production base for the Grenadier, despite initial plans to build a new factory in Wales.
The Ineos Grenadier, the company's flagship and currently only model, was officially unveiled in 2020. It's a rugged 4x4 that pays homage to classic off-roaders while incorporating modern technology and safety features. The Grenadier's design philosophy focuses on functionality, durability, and serviceability, appealing to farmers, adventurers, and off-road enthusiasts alike.
In 2022, Ineos began production of the Grenadier, marking its official entry into the automotive market. The company has ambitious plans for the future, including the development of a smaller SUV and exploring hydrogen fuel cell technology, demonstrating its commitment to innovation and sustainability.
While Ineos may not have the long history of some automotive giants, its bold entry into the market, backed by significant financial resources and a clear vision, has already made it a brand to watch. The Grenadier, with its blend of classic styling and modern engineering, has quickly become one of the most talked-about vehicles in the off-road community, cementing Ineos's place in the automotive landscape.
The cost of Ineos cars, specifically the Grenadier model, reflects its positioning as a premium off-road vehicle. Prices for the Ineos Grenadier in Europe typically start around €60,000 for the base model and can exceed €80,000 for top-end configurations.
Several factors influence the price of an Ineos Grenadier:
It's worth noting that as a newcomer to the market focusing on a niche segment, Ineos cars are priced competitively with other premium off-road vehicles, reflecting their robust build quality and advanced features.
The most affordable Ineos model is the base version of the Grenadier, known as the 'Utility Wagon'. In Europe, prices for this model typically start around €60,000. However, the exact price can vary depending on several factors:
While €60,000 represents the starting point, most buyers are likely to add at least some options, which can quickly increase the price. For instance, choosing a different paint color, adding roof rails, or opting for the front winch preparation kit can all add to the base price. It's also worth noting that despite being the 'cheapest' Ineos model, the Grenadier is still positioned as a premium vehicle, competing with high-end off-roaders rather than budget SUVs.
The most expensive Ineos car is the top-spec version of the Grenadier, which can cost upwards of €80,000 when fully equipped. This price point is reached by selecting the 'Station Wagon' trim level and adding various optional extras and customizations. The final price can vary significantly based on the chosen options, but here are some factors that can push the price towards the upper end:
It's important to note that as Ineos continues to develop its product line and potentially introduces new models or special editions, the price of its most expensive offering may change. Additionally, prices can vary between different markets due to local taxes and import duties.
