Catalog / Hongqi
Hongqi, which translates to 'Red Flag' in English, is a storied Chinese luxury car marque with a history dating back to 1958. Founded as the premium vehicle for high-ranking Chinese government officials, Hongqi has evolved from a symbol of power to a globally recognized luxury brand.
The brand's journey began with the CA72, a handcrafted limousine exclusively designed for Chairman Mao Zedong and other top government officials. This model set the stage for Hongqi's reputation as China's premier luxury automaker. In 1965, Hongqi introduced the CA770, which became an iconic representation of Chinese automotive engineering during the Cultural Revolution.
Interestingly, Hongqi's production was halted in 1981 due to its fuel-inefficient designs, only to be revived in the 1990s as China's economy opened up. This revival marked a significant shift in the brand's strategy, aiming to compete with international luxury brands while maintaining its distinctive Chinese character.
In 2018, Hongqi made headlines by appointing former Rolls-Royce design director Giles Taylor as its Global Vice President of Design and Chief Creative Officer. This move signaled Hongqi's ambition to elevate its design language and appeal to a global audience.
One of Hongqi's most notable recent achievements is the introduction of the E-HS9, the brand's first all-electric SUV, in 2020. This model not only showcases Hongqi's commitment to cutting-edge technology but also its ability to compete in the rapidly growing electric vehicle market.
Throughout its history, Hongqi has produced several landmark models:
Today, Hongqi continues to expand its global presence, with sales in markets beyond China, including Russia, the Middle East, and parts of Europe. The brand's journey from a symbol of Communist Party elitism to a contender in the global luxury car market is a testament to China's automotive ambitions and the evolving perception of Chinese luxury goods worldwide.
The cost of Hongqi cars varies significantly across its diverse range of models, reflecting the brand's evolution from government-exclusive vehicles to a full-fledged luxury automaker competing on the global stage. In the European market, Hongqi's pricing strategy positions it as a premium brand with competitive pricing compared to established luxury marques.
Entry-level Hongqi models, such as the H5 sedan, typically start around €35,000 to €40,000. Mid-range offerings like the H7 sedan and HS5 SUV are priced between €50,000 and €70,000, depending on trim levels and options. The flagship models, including the H9 luxury sedan and E-HS9 electric SUV, command higher prices, ranging from €80,000 to over €120,000 for top-spec versions.
It's worth noting that prices can vary significantly depending on the specific European country due to differences in taxes, import duties, and local market conditions. Additionally, as Hongqi expands its presence in Europe, pricing strategies may evolve to gain market share and establish brand recognition.
The most affordable Hongqi model available in the European market is typically the H5 sedan, with prices starting around €35,000 for the base configuration. However, the final price can vary depending on several factors:
Engine options: The base model usually comes with a 1.8-liter turbocharged engine, but opting for a more powerful 2.0-liter variant can add €2,000 to €3,000 to the price.
Transmission: While a 6-speed automatic transmission is standard, choosing a more advanced 8-speed gearbox can increase the cost by €1,500 to €2,000.
Interior trim: Upgrading from standard fabric upholstery to leather can add €1,000 to €1,500 to the price. Premium leather options may cost even more.
Technology package: Enhanced infotainment systems, including larger touchscreens and premium audio setups, can increase the price by €2,000 to €3,000.
Driver assistance features: Adding advanced safety features like adaptive cruise control and lane-keeping assist can add €1,500 to €2,500 to the base price.
It's important to note that even as the entry-level model, the H5 comes with a relatively high level of standard equipment to maintain Hongqi's luxury positioning.
The most expensive Hongqi model available in Europe is typically the L5, often referred to as the 'Hongqi Limousine.' This ultra-luxury vehicle, which pays homage to Hongqi's origins as a maker of state limousines, can cost upwards of €600,000 in its top-tier configuration. However, it's important to note that availability of the L5 in Europe is extremely limited.
For more readily available models, the E-HS9 electric SUV and the H9 luxury sedan represent the upper echelon of Hongqi's pricing. Fully equipped versions of these models can reach prices of €150,000 to €180,000. The final price can vary significantly based on customization options:
Powertrain: Opting for the most powerful electric motors in the E-HS9 or the largest engine in the H9 can add €10,000 to €15,000 to the base price.
Executive rear seating: Upgrading to a four-seat configuration with executive rear seats can increase the price by €8,000 to €12,000.
Premium materials: Exotic wood veneers, high-end leather (such as full-grain Nappa), and customized interior color schemes can add €5,000 to €10,000.
Advanced technology: Opting for features like augmented reality head-up displays, night vision systems, and premium sound systems (e.g., a 20-speaker setup) can add €7,000 to €12,000.
Bespoke options: Hongqi offers extensive customization for its top models, including unique paint colors, personalized interior detailing, and even armoring, which can significantly increase the price, potentially adding €50,000 or more for extensive bespoke work.
