Catalog / Geely
Geely, short for Zhejiang Geely Holding Group Co., Ltd, has emerged as one of China's most successful automotive manufacturers, with a fascinating history that spans just over three decades. Founded in 1986 by Li Shufu in Taizhou, Zhejiang Province, Geely began not as a car company, but as a refrigerator manufacturer. The company's name, which means 'auspicious' or 'lucky' in Mandarin, would prove to be prophetic as it navigated its way through China's rapidly evolving economy.
In 1997, Geely made its first foray into the automotive industry, obtaining a license to manufacture motorcycles. Just a year later, it produced its first car, marking the beginning of an ambitious journey in the automotive sector. The company's early models were primarily targeted at the domestic Chinese market, offering affordable vehicles to a growing middle class.
A significant milestone in Geely's history came in 2010 when it acquired Volvo Cars from Ford Motor Company for $1.8 billion. This acquisition not only gave Geely access to advanced automotive technology and safety features but also elevated its status on the global stage. It was a bold move that signaled Geely's intentions to become a major player in the international automotive market.
Interesting fact: Geely became the first Chinese automaker to develop its own pure electric vehicle drivetrain system, demonstrating its commitment to innovation and sustainable transportation.
In 2017, Geely made headlines again by becoming the largest shareholder in Daimler AG, the parent company of Mercedes-Benz. This strategic investment further cemented Geely's position as a global automotive powerhouse and provided access to cutting-edge German engineering expertise.
Geely's model range has expanded significantly over the years, encompassing everything from compact city cars to luxurious SUVs. Some of its most famous models include:
Today, Geely continues to push boundaries in automotive technology, with a strong focus on electrification, connectivity, and autonomous driving. The company's rapid rise from a small refrigerator manufacturer to a global automotive giant is a testament to China's economic transformation and Geely's ambitious vision for the future of mobility.
The cost of Geely cars varies significantly depending on the model, equipment level, and specific market. In Europe, Geely offers a range of vehicles to cater to different segments of the market, with prices generally being competitive compared to established European and Japanese brands.
On the lower end of the spectrum, prices for new Geely cars in Europe typically start around €12,000 to €15,000 for compact models like the Emgrand. Mid-range models, such as the Boyue/Atlas SUV, generally fall in the €20,000 to €25,000 range, depending on trim level and options.
For more premium offerings, such as those under the Lynk & Co brand (a joint venture between Geely and Volvo), prices can range from €30,000 to €40,000. These models often come with advanced features and technology derived from Geely's partnership with Volvo.
It's important to note that prices can vary significantly between different European countries due to factors such as local taxes, import duties, and market positioning. Additionally, Geely often adjusts its pricing strategy to remain competitive in each market it enters.
The most affordable Geely model available in Europe is typically the Geely Emgrand, with prices starting around €12,000 for the base model. However, the exact price can vary depending on the specific market and current promotions.
The final price of the Emgrand can increase based on several factors:
It's worth noting that even with several upgrades, the Emgrand remains one of the most affordable options in its class in the European market, reflecting Geely's strategy of offering competitive pricing to gain market share.
The most expensive Geely model available in Europe is typically found in the Lynk & Co range, which is a premium sub-brand jointly developed by Geely and Volvo. The top-tier Lynk & Co models, such as the fully-loaded 01 SUV, can reach prices of around €45,000 to €50,000 in their highest specifications.
The price of these high-end Geely models can vary based on several factors:
It's important to note that even at these higher price points, Geely's premium offerings often provide a compelling value proposition compared to established luxury brands, offering similar features and quality at a lower price point.
