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Changan: Decoding the Costs of China's Rising Automotive Star

Changan Automobile, one of China's 'Big Four' state-owned automakers, has a rich history dating back to 1862 when it began as a small workshop producing military supplies. The company's venture into automobile production began in 1959, marking the start of a journey that would see it become a major player in the global automotive industry.

In the early 1980s, Changan took a significant step forward by partnering with Japan's Suzuki to produce mini-trucks. This collaboration helped Changan gain valuable experience in modern automotive manufacturing techniques. The company's first independently developed passenger car, the Changan Star, was launched in 1995, showcasing its growing capabilities.

Changan's commitment to innovation became evident in the 21st century. In 2003, the company established its first overseas R&D center in Turin, Italy, followed by centers in Japan, the UK, and the USA. This global approach to research and development has allowed Changan to incorporate international expertise into its vehicle designs.

One of Changan's most notable achievements came in 2016 when it successfully completed a 2,000 km autonomous drive from Chongqing to Beijing. This feat demonstrated the company's advanced capabilities in autonomous driving technology, positioning it as a leader in this emerging field.

The CS series, launched in 2012 with the CS35 compact SUV, has become one of Changan's most successful product lines. The CS75, introduced in 2014, further solidified Changan's position in the competitive SUV market. These models have been crucial in establishing Changan's reputation for offering feature-rich vehicles at competitive prices.

In recent years, Changan has been at the forefront of China's push towards electric vehicles. The company has pledged to phase out sales of conventional fuel-powered cars by 2025, investing heavily in electric and hybrid technology. Models like the Benni EV have shown Changan's capability to produce affordable yet technologically advanced electric vehicles.

Today, Changan continues to expand its global footprint, with a presence in over 60 countries. The company's focus on 'Intelligent, Low-Carbon, and Shared' mobility solutions aligns with global automotive trends, positioning Changan as a forward-thinking automaker ready to meet the challenges of the future automotive landscape.

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The cost of Changan cars varies significantly depending on the model, features, and market. In Europe, where Changan is gradually expanding its presence, prices typically range from €12,000 to €30,000.

Entry-level models like the Changan Benni, a compact hatchback, start at around €12,000 to €15,000. Mid-range offerings such as the CS35, a popular compact SUV, are priced between €16,000 and €20,000. The larger and more premium CS75 SUV can range from €20,000 to €25,000, depending on trim level and optional features.

Changan's pricing strategy aims to offer competitive value, often providing more features and technology at a lower price point compared to established European and Japanese brands. However, prices can vary between different European countries due to local taxes, import duties, and market positioning strategies.

The most affordable Changan model available in Europe is typically the Benni, with prices starting at around €12,000 for the base model. However, the final price can vary depending on several factors:

  • Engine options: Choosing a more powerful engine can increase the price by €1,000 to €2,000.
  • Transmission: Opting for an automatic transmission instead of manual can add €1,000 to €1,500 to the price.
  • Trim levels: Higher trim levels with additional features can increase the price by €2,000 to €3,000.
  • Technology packages: Adding advanced infotainment systems or driver assistance features can cost an extra €500 to €1,500.
  • Exterior options: Metallic paint finishes or larger alloy wheels can add €300 to €800 to the base price.
  • Interior upgrades: Leather upholstery or premium audio systems might increase the price by €500 to €1,000.

It's worth noting that even the base model of the Benni typically comes well-equipped compared to some competitors, reflecting Changan's strategy of offering good value for money.

The most expensive Changan model available in Europe is usually the top-spec version of their flagship SUV, the CS95. In its highest trim level, the CS95 can cost up to €30,000 to €35,000. However, the final price can increase further based on various factors:

  • Powertrain options: Opting for the most powerful engine or a hybrid powertrain can add €2,000 to €3,000 to the price.
  • Advanced driver assistance systems: A full suite of ADAS features can increase the price by €1,500 to €2,500.
  • Luxury interior packages: Premium leather upholstery, wood trim, and ambient lighting can add €1,000 to €2,000.
  • High-end infotainment: An upgraded system with larger screens and premium audio can cost an extra €1,000 to €1,500.
  • Exterior enhancements: Larger alloy wheels (up to 20 inches), panoramic sunroof, and premium paint finishes can add €1,500 to €2,500.
  • Comfort features: Additions like ventilated seats, four-zone climate control, and a head-up display can increase the price by €1,000 to €2,000.

It's important to note that even at its highest price point, the Changan CS95 often remains more affordable than comparable models from premium European or Japanese brands, reflecting Changan's positioning as a value-oriented brand in the European market.