Catalog / Brilliance
Brilliance Auto Group, also known as Huachen Automotive Group, began its history in 1992 in Shenyang, Liaoning Province, China. The company quickly became one of the leading automakers in China, combining innovative technology with affordable prices.
One of the key moments in Brilliance's history was its partnership with German auto giant BMW in 2003. This partnership allowed the company to significantly improve the quality of its products and adopt advanced automotive technologies. The BMW Brilliance Automotive joint venture produces BMW cars for the Chinese market, which has significantly increased the prestige of the Brilliance brand.
Interesting fact: Brilliance was one of the first Chinese car companies to start exporting its products to Europe. In 2007, the company introduced its BS6 sedan in the European market, which was an important step in the global expansion of the brand.
The Brilliance model range includes a wide range of cars: from compact urban hatchbacks to solid sedans and popular crossovers. The company pays special attention to the environmental friendliness of its cars, gradually introducing hybrid and electric technologies.
In 2010, Brilliance introduced its first electric car, the H220 EV compact hatchback, demonstrating its commitment to innovation and concern for the environment.
Despite the financial challenges the company faced in 2020, Brilliance continues to evolve and adapt to changing market conditions. The company is actively investing in the development of new models and technologies in a bid to strengthen its position in both domestic and international markets.
Brilliance is also known for its success in vehicle safety. In 2016, the Brilliance V3 model received a five-star rating in China's C-NCAP safety rating, which confirms the high quality and safety standards the company adheres to.
Today, Brilliance continues its journey towards global recognition by continuously improving the quality of its cars and expanding its sales geography. The company aims to change the perception of Chinese cars in the world, proving that they can be not only affordable but also reliable, innovative and stylish.
The cost of Brilliance cars varies depending on the model, equipment and market. On average, prices for new Brilliance cars in Europe start at €12,000 for compact models and can go up to €25,000 for more prestigious sedans and crossovers.
For example, the popular Brilliance V3 compact crossover in basic configuration can be purchased for around €15,000, while the price of the larger and better-equipped V7 starts at €20,000. The H530 sedan, which is positioned as a more premium model, costs around €18,000 in the entry-level configuration.
It is worth noting that prices of Brilliance cars can vary significantly depending on the country of sale due to differences in taxation, customs duties and local market peculiarities.
The most affordable car in the Brilliance range is the H220 compact hatchback. Its base version is priced at around 12,000 euros in Europe. However, the final price may vary depending on the options and equipment chosen.
The price of the H220 can increase depending on a number of factors. For example, choosing a more powerful engine can add around €1,000 to the cost. Improved interior trim, including leather seat upholstery, can increase the price by 500-800 euros. An advanced electronics package including a navigation system and rear-view camera can cost an additional €600-1,000.
The choice of body colour also affects the price: standard colours are usually included in the base price, while metallic or pearlescent can add 300-500 euros to the price of the car.
The most expensive car in the Brilliance range is the flagship V7 crossover. In the maximum configuration, its cost can reach 30,000 euros. This price is due to the high level of equipment and the use of advanced technologies.
The cost of the V7 can vary significantly depending on the options selected. For example, all-wheel drive can add about 2,000 euros to the price. The panoramic roof, which is becoming an increasingly popular option, increases the cost by around €1,500.
A premium audio system with 10 speakers can cost an additional €1,000. An active safety package including adaptive cruise control and automatic braking can add another €1,500-2,000 to the price.
A choice of exclusive trim materials, such as genuine Nappa leather or natural wood inlays, can increase the price by €1,000-1,500.
