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How much do new and used BMW cars cost?

Did you know that BMW originally specialised in the production of aircraft, and the brand's logo is a reminder of that time? Let's start with the origins of the BMW brand. The history of the corporation dates back to the first half of the 20th century, more precisely in 1916. At first, the brand was known as ‘Bayerische Flugzeug Werke’ (Bavarian Aviation Plant), and a year later the concern changed its name to ‘Bayerische Motoren Werke’ (Bavarian Motor Works), which is still in force today.

What is the BMW brand today? Today, BMW is one of the largest car companies in the world. The brand also plays an extremely important role in the world of racing: cars with the famous logo have achieved success in Formula 1. It is safe to say that BMW's history is still being written before our eyes, especially when it comes to electric or hybrid cars.

BMW has been associated with motor racing for many years. In 1978, the first M1 racing car was created. In 1982, BMW engines were used for the first time in Formula 1 cars, including the Brabham BT52 of Brazilian driver Nelson Piquet, enabling him to win the 1983 World Championship. Robert Kubica was a driver for the BMW Sauber team from 2006 to 2009.

Sales Count 2268
Average price € 33972
Lowest Sale € 87
Top Sale € 166040
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BMW X4 2015

14.12.2024

BMW X5 2013

14.12.2024

BMW 3 Series 320 2018

14.12.2024

BMW i5 2023

14.12.2024

BMW 1 Series 118i 2021

14.12.2024

BMW 5 Series 520 2016

14.12.2024

BMW 5 Series 520 2019

14.12.2024

BMW X3 2020

14.12.2024

BMW X1 2012

14.12.2024

BMW 5 Series 520 2009

14.12.2024

BMW X1 2021

14.12.2024

BMW 3 Series 320 2018

14.12.2024

BMW 3 Series 330e 2021

14.12.2024

BMW i3 2021

14.12.2024

BMW i3 2022

14.12.2024

BMW 3 Series 330e 2022

14.12.2024

BMW 5 Series 525 2005

14.12.2024

BMW 3 Series 330e 2021

14.12.2024

BMW X1 2013

14.12.2024

BMW 3 Series 325 2008

14.12.2024

BMW 3 Series 330e 2024

14.12.2024

BMW 5 Series 520 2024

14.12.2024

BMW 3 Series 335i 2006

14.12.2024

BMW 3 Series 318 2011

14.12.2024

BMW X1 2020

14.12.2024

BMW M3 2023

14.12.2024

BMW 1 Series 120 2020

14.12.2024

BMW X5 2024

14.12.2024

BMW X1 2021

14.12.2024

BMW 5 Series 530 2016

14.12.2024

BMW 3 Series 320 2014

14.12.2024

BMW 5 Series 530e 2021

14.12.2024

BMW 4 Series 420 2021

14.12.2024

BMW 4 Series 420 2017

14.12.2024

BMW X1 2023

14.12.2024

BMW 3 Series 320 2021

14.12.2024

BMW 5 Series 530 2016

14.12.2024

BMW 5 Series 530 2015

14.12.2024

BMW 5 Series 530e 2021

14.12.2024

BMW 3 Series 320 2010

14.12.2024

BMW 5 Series 520 2014

14.12.2024

BMW 3 Series 320 1995

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BMW M2 2025

14.12.2024

BMW i3 2016

14.12.2024

BMW 3 Series 320 2012

14.12.2024

BMW X5 2023

14.12.2024

BMW X5 2023

14.12.2024

BMW X5 2024

14.12.2024

BMW 5 Series 530e 2021

14.12.2024

The cost of BMW cars varies widely, reflecting the diversity of the model range and the brand's positioning in the premium segment. The average price of a new BMW in Europe starts at €30,000 for compact models and can exceed €150,000 for top-of-the-range versions and sports cars.

Factors affecting the price of a BMW:

  • Series and model: from the compact 1 Series to the flagship 7 Series or X7.
  • Equipment: basic, medium or maximum.
  • Engine: from economical 4-cylinder to powerful V8 and hybrid setups.
  • Drive type: rear-wheel drive, front-wheel drive or xDrive all-wheel drive.
  • Optional equipment: M Sport packages, driver assistance systems, premium audio system.
  • Individualisation: personalisation options via the BMW Individual programme.

It's important to note that even basic BMWs usually include a high level of equipment, and the cost can increase significantly with the addition of options and packages.

The most affordable car in the BMW range is the 1 Series, with prices starting at around €28,000 in basic equipment. Despite its entry-level status, the BMW 1 Series offers the brand's typical dynamics, quality and technology.

The price of the BMW 1 Series can vary depending on the following factors:

  • Engine: from the economical 3-cylinder to the more powerful 4-cylinder versions.
  • Transmission: manual or automatic.
  • Equipment: from basic to M Sport.
  • Body colour: standard colours are cheaper than metallic or individual shades.
  • Wheel discs: size from 16 to 19 inches, various designs.
  • Interior: type of seat upholstery, interior trim.
  • Technology: navigation system, driver assistance systems, premium audio system.

Even the base BMW 1 Series includes a number of premium features such as LED headlights, a digital dashboard and a state-of-the-art infotainment system.

BMW's most expensive production car to date is the BMW XM Label Red, with prices starting at around €185,000. This high-performance hybrid SUV represents the pinnacle of BMW M engineering and design.

Factors influencing the high price of the BMW XM Label Red:

  • Exclusivity: limited edition model.
  • Power: 748 hp hybrid powertrain.
  • Technology: advanced control systems, active aerodynamics, M xDrive all-wheel drive.
  • Luxurious interior: high-quality materials, customised finishes.
  • Innovative solutions: active suspension, all-wheel drive chassis.
  • Personalisation: extensive customisation options via the BMW Individual programme.

It is worth noting that even among the more ‘conventional’ BMW models, such as the 7 Series or X7, the cost of the top versions with customised trim and maximum options can easily exceed €150,000. The sporty BMW M8 or i7 models are also in the upper price range, emphasising the premium status and technological leadership of the brand.